bringing calm to parenthood.
Led the strategic planning and coordination of website management and marketing initiatives, while also overseeing the design and copywriting of digital branding materials. Played a key role in shaping marketing launch strategies, balancing creative vision with thoughtful execution, and contributed to the development of all digital design assets.
kith kids
Collaborated with kits team to execute the launch of this limited-edition collection with kith kids, helping to coordinate and prepare creative assets for a cohesive, on-brand rollout.
bluey
Brought the Bluey collaboration to life through thoughtfully crafted marketing touchpoints. I led the design and copy for this campaign and branded digital assets that captured the playful spirit of Bluey while aligning with Mushie’s warm, minimalist aesthetic. The result was a seamless blend of fun and function.
