texas state bobcat shuttle

redesign | design and user research | concept strategy

Texas State bus shuttle is a transportation system that many students and employees use. This project aims to help new students better navigate how to get around campus by improving the bus shuttle map signage by creating a variety of signs for each route.

Pinning Stakeholders

Building Personas

Goal & Solution Progress

The goal of this project was to redesign the map signage for the Texas State University shuttle maps, allowing students to feel at ease and
confident in where they are going.

Map Redesign

For the final solution, map signage was created that can be placed at every bus stop. This sign will call attention to the stop’s physical location with its bright colors and clear visual hierarchy. It was important that students would be able to navigate the route they were on and all of the other routes of the Bobcat Shuttle. The front of our map is designed to provide specific information about the particular route the sign is on. Then the back is designed to give more general information of all the routes and their relationships to each other, using our new simplified map.